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UNITS
BLOCKS
FACILITIES
2000
EST. TOP DATE

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The Florence Residences Project Details

Project NameThe Florence Residences (悦湖苑)
Address81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Ave 2
DeveloperLogan Property
Developer Sales Hotline+65 6100 7757
District19
TenureLeasehold 99-years
Number of Units1,410
Unit Types1-Bedroom, 1-Bedroom+Study, 2-Bedroom Classic, 2-Bedroom Deluxe, 2-Bedroom+Study, 3-Bedroom Classic, 3-Bedroom Deluxe, 4-Bedroom, 4-Bedroom Deluxe, 5-Bedroom
Expected Date of TOP31 March 2023

The Florence Residences Developer

Hong Kong-listed Logan Property is a property developer that is active in Guangdong-Hong Kong-Macao Greater Bay Area.

Logan Property forayed into the Singapore market after careful studies about the market’s potential and also the conducive environment for business operation.

After the successful launch of its first project, Stirling Residences, Logan Property acquired the site of former Florence Regency for $629 million in October 2017.

Applying the motto of “Building a Better Life” to the development of Florence Residences, the project will adopt a “Club Condo” concept, where its 15 themed pavilions, 12 clubs, biophilic landscape and 80 m lagoon pool feature prominently, aiming to give the residents a wholly different lifestyle.

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The Florence Residences Location

Florence Residences is located in District 19 at Hougang Avenue 2.

The project is bounded by Hougang Avenue 2 and Upper Serangoon Road. Florence Road is to the left of the development, where the condo overlooks a landed residential enclave. Many units will have a vantage over the landed housing plots. Florence Residences condo is also located next to Serangoon Junior College.

Florence Residences suitably located in between Hougang Central and Kovan, an area bustling with hipster cafes and delectable local food.

The project is within a short walk to 2 MRT stations. Hougang Interchange when completed (Cross-Island Line/ North-East Line) has an exit 600 meters from Florence Residences and Kovan MRT Station is 776 meters away or 8 minutes walk.

The Florence Residences Location

Be part of the exclusive Club Condo membership! With 12 Clubs and 128 facilities, Florence Residences is an exclusive and unique residence for living with the family or hold as a form of investment.

Florence Residences condo has a fine selection of one- to five-bedroom units. The starting indicative price for a unit is from $678,000  and the average price is likely to be within $1,400 to $1,500 psf range”

Do kindly book an appointment here or call us at +65 6100 7757 prior to your visit to the Florence Residences Showflat as we may be closed at certain days/time.

Successful online registrants who have booked an appointment here will be entitled to receive Direct Developer Discounted Price and need not to pay commission.

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Florence Residences Affordable Price

The Florence Residences Price

Logan Property bought the en bloc sale of Florence Regency for $629 million in a private treaty transaction. The estimated land price is $917 psf per plot ratio after for the total site area of 389,237 square feet with a lease top-up factored in. With construction, financing, marketing and other costs added in, the breakeven cost for Florence Residences is estimated to be $1,303 psf.

Logan Property’s executive director, Mr. Chng Chee Beow has announced to media that Florence Residences is priced around the range of $1,400 to $1,500 psf.

Florence Residences is located in a densely competitive district and is competing with at least 4 other launches within the vicinity. However, the developer team is confident of the project’s location within two MRT stations with future access to the upcoming Cross Island MRT Line, amenities between two mature town centers and one of its kind club condo concepts.

To date, Florence Residences is 40% sold.

The Florence Residences Floor Plan

Careful and meticulous planning has gone into the floor planning design of each condo unit to increase the enjoyment of your Florence Residences home.

Best practices in floor planning were adopted to optimize the spatial flow between each component of an apartment. For instance, bedrooms were neatly tucked away from the living/dining areas for more personal privacy to the residents. Florence Residences has also done away with unnecessary long walkway space between bedrooms that can translate into higher costs for buyers. For all units, the kitchen or pantry is arranged to have closer spatial relation to the dining area to enhance the economy of space and increased workflow efficiency in mind.

In tandem with Longan Property’s corporate mission of building a better life, no effort is spared in procuring the highest quality workmanship, lifestyle appliances and fittings to create the most comfortable lifestyle condo in D19. You can view and download all of Florence Residences units’ floor plans.

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The Florence Residences Site Plan

Upon your entrance to the arrival club, a lush and invigorating landscape welcomes you. The resident concierge is on hand to attend to your lifestyle needs. Flowing naturally to the Clubhouse, the nexus of a life well-lived. You will revel in lifestyle facilities that offer a soulful relaxation with a twist of playful energy.

At the Clubhouse, take in the mesmerizing view of the Island Club that encapsulates the mystery of discovering a private island lifestyle. The expansive view of the 80-meter island lap pool is a testament to the fact that space matters. 15 marvelous facilities along the meandering the lap pool seeks to immerse you in the beauty of island living.

The organic blending of water features and landscaping helps to elevate your homecoming to Florence Residences a wonderful sanctuary that soothes the senses in calming green and blue.

Buildings and communal facilities are arranged in a manner that there is no clustering of and at the lifestyle facilities. The building arrangement ensures that the residential units get good privacy and yet have a good frontage view of the lush landscaping. The biophilic element creates the exhilarating experience of living in nature and enjoying its benefits.

Florence Residences has a charming condominium site plan that continues to pamper your lifestyle with 12 amazing clubs totaling 128 facilities.

The Florence Residences is a 99-years leasehold condominium developing in Hougang Avenue 2. This private residential will be built on the site of former HUDC Florence Regency. The new development will house 1,410 units distributed over 9 tower blocks on a 389,239 square feet of land. Florence Residences is offering one to five bedrooms exquisite units for sale, home-seekers can view our unit mix and prices here.

Being a club-condo, residents of the Florence Residences instantly gain exclusive memberships to a whopping 12 exclusive clubs. Access to such a diverse range of indulgence, an unparalleled lifestyle awaits that completely redefines the concept of residency in private condominium. The exclusive club membership comes complete with a personal concierge service to pamper its members. Homeowners are also treated with a 2 year worth of complimentary classes and workshops. A generous complement of 128 facilities that are well placed around the landscape deck to complete the experience of nature and wellness that defines living in a condominium. Download our site plan for details of all clubs and facilities.

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The Florence Residences News Update

Florence Residences

The Florence Residences captures 54 sales during launch weekend

 

According to the representative of Logan Properties, the developer, homebuyers are more cautious and need more time to consider as there are more choices in the market nowadays. As a newer entrant to the Serangoon-Hougang area market, it would seem that forerunner launches such as Affinity @ Serangoon, Riverfront Residences and Garden Residences has also absorbed most of the pre-existing buyers. Over the weekend of March 2-3, a total of 200 units were released at The Florence Residences. Of the figure, 54 units were snapped up. “That’s on the brink of 30% sales,” says CB Chng, Logan Property executive .

Read more – here

Florence Residences To Benefit From New MRT Stations

Found in the Kovan location in District 19, the new apartment is actually simply a brief walk from the existing Hougang MRT terminal on the North East Line. This terminal will also end up being an interchange station along the highly-anticipated Cross Island Line (CRL).

The new condo is only a brief walk from the existing Hougang MRT terminal on the North East Line. This station will definitely additionally become an interchange terminal along the highly-anticipated Cross Island Line (CRL).

Upon its own finalization by 2029, the CRL will hook up significant locations in asian and also western side Singapore, like the Jurong Lake Area, Punggol Digital Area and also Changi.

Read more – Florence Residences benefitted from Master plan 

Masterplan 2019 Florence