Latest Unit Sold: #08-14 on 13-04-2020| See the Balance Units Chart
- 30-10-2020: Book an Appointment to view The Florence Residences Show Flat and get Direct Developer Price + Discounts.
- 02-01-2020: Private property price index up 0.3% in Q4 2019. Florence Residences continues robust take up rate.
- 04-03-2019: 54 Units sold at launch weekend. Read about it.
- 03-03-2019: New video added. View “The Florence Residences – The Potential of Living in Kovan” today.
Get Latest Florence Residences Price List
The Florence Residences Project Details
|Project Name||The Florence Residences (悦湖苑）|
|Address||81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Ave 2|
|Developer Sales Hotline||+65 6100 7757|
|Number of Units||1,410|
|Unit Types||1-Bedroom, 1-Bedroom+Study, 2-Bedroom Classic, 2-Bedroom Deluxe, 2-Bedroom+Study, 3-Bedroom Classic, 3-Bedroom Deluxe, 4-Bedroom, 4-Bedroom Deluxe, 5-Bedroom|
|Expected Date of TOP||31 March 2023|
The Florence Residences Developer
Hong Kong-listed Logan Property is a property developer that is active in Guangdong-Hong Kong-Macao Greater Bay Area.
Logan Property forayed into the Singapore market after careful studies about the market’s potential and also the conducive environment for business operation.
After the successful launch of its first project, Stirling Residences, Logan Property acquired the site of former Florence Regency for $629 million in October 2017.
Applying the motto of “Building a Better Life” to the development of Florence Residences, the project will adopt a “Club Condo” concept, where its 15 themed pavilions, 12 clubs, biophilic landscape and 80 m lagoon pool feature prominently, aiming to give the residents a wholly different lifestyle.
The Florence Residences Location
Florence Residences is located in District 19 at Hougang Avenue 2.
The project is bounded by Hougang Avenue 2 and Upper Serangoon Road. Florence Road is to the left of the development, where the condo overlooks a landed residential enclave. Many units will have a vantage over the landed housing plots. Florence Residences condo is also located next to Serangoon Junior College.
Florence Residences suitably located in between Hougang Central and Kovan, an area bustling with hipster cafes and delectable local food.
The project is within a short walk to 2 MRT stations. Hougang Interchange when completed (Cross-Island Line/ North-East Line) has an exit 600 meters from Florence Residences and Kovan MRT Station is 776 meters away or 8 minutes walk.
The Florence Residences Location
Be part of the exclusive Club Condo membership! With 12 Clubs and 128 facilities, Florence Residences is an exclusive and unique residence for living with the family or hold as a form of investment.
Florence Residences condo has a fine selection of one- to five-bedroom units. The starting indicative price for a unit is from $678,000 and the average price is likely to be within $1,400 to $1,500 psf range”
The Florence Residences Price
Logan Property bought the en bloc sale of Florence Regency for $629 million in a private treaty transaction. The estimated land price is $917 psf per plot ratio after for the total site area of 389,237 square feet with a lease top-up factored in. With construction, financing, marketing and other costs added in, the breakeven cost for Florence Residences is estimated to be $1,303 psf.
Logan Property’s executive director, Mr. Chng Chee Beow has announced to media that Florence Residences is priced around the range of $1,400 to $1,500 psf.
Florence Residences is located in a densely competitive district and is competing with at least 4 other launches within the vicinity. However, the developer team is confident of the project’s location within two MRT stations with future access to the upcoming Cross Island MRT Line, amenities between two mature town centers and one of its kind club condo concepts.
To date, Florence Residences is 40% sold.
The Florence Residences Floor Plan
Careful and meticulous planning has gone into the floor planning design of each condo unit to increase the enjoyment of your Florence Residences home.
Best practices in floor planning were adopted to optimize the spatial flow between each component of an apartment. For instance, bedrooms were neatly tucked away from the living/dining areas for more personal privacy to the residents. Florence Residences has also done away with unnecessary long walkway space between bedrooms that can translate into higher costs for buyers. For all units, the kitchen or pantry is arranged to have closer spatial relation to the dining area to enhance the economy of space and increased workflow efficiency in mind.
In tandem with Longan Property’s corporate mission of building a better life, no effort is spared in procuring the highest quality workmanship, lifestyle appliances and fittings to create the most comfortable lifestyle condo in D19. You can view and download all of Florence Residences units’ floor plans.
The Florence Residences Site Plan
Upon your entrance to the arrival club, a lush and invigorating landscape welcomes you. The resident concierge is on hand to attend to your lifestyle needs. Flowing naturally to the Clubhouse, the nexus of a life well-lived. You will revel in lifestyle facilities that offer a soulful relaxation with a twist of playful energy.
At the Clubhouse, take in the mesmerizing view of the Island Club that encapsulates the mystery of discovering a private island lifestyle. The expansive view of the 80-meter island lap pool is a testament to the fact that space matters. 15 marvelous facilities along the meandering the lap pool seeks to immerse you in the beauty of island living.
The organic blending of water features and landscaping helps to elevate your homecoming to Florence Residences a wonderful sanctuary that soothes the senses in calming green and blue.
The Florence Residences is a 99-years leasehold condominium developing in Hougang Avenue 2. This private residential will be built on the site of former HUDC Florence Regency. The new development will house 1,410 units distributed over 9 tower blocks on a 389,239 square feet of land. Florence Residences is offering one to five bedrooms exquisite units for sale, home-seekers can view our unit mix and prices here.
Being a club-condo, residents of the Florence Residences instantly gain exclusive memberships to a whopping 12 exclusive clubs. Access to such a diverse range of indulgence, an unparalleled lifestyle awaits that completely redefines the concept of residency in private condominium. The exclusive club membership comes complete with a personal concierge service to pamper its members. Homeowners are also treated with a 2 year worth of complimentary classes and workshops. A generous complement of 128 facilities that are well placed around the landscape deck to complete the experience of nature and wellness that defines living in a condominium. Download our site plan for details of all clubs and facilities.
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