During launch weekend, The Florence Residences moved 54 units out of the 200 units released. That is close to 30% of the units released for sale. According to the representative of Logan Properties, the developer, homebuyers are more cautious and need more time to consider as there are more choices in the market nowadays. As a newer entrant to the Serangoon-Hougang area market, it would seem that forerunner launches such as Affinity @ Serangoon, Riverfront Residences and Garden Residences has also absorbed most of the pre-existing buyers.
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